Exploring Barriers to Innovation Part III: Risk Aversion
Building modern day brands with an increasingly pessimistic and risk averse generation of brand leaders. Social scientists and scholars...
top of page
Search
Whitney Dunlap-Fowler
- Aug 18, 2022
- 8 min
Exploring Barriers to Innovation: Part I: America’s Optimism Problem
In a world of dwindling optimism, is the prospect of innovation pointless? Social scientists and scholars have been ruminating over the...
22 views0 comments
Whitney Dunlap-Fowler
- Jul 29, 2021
- 4 min
A Diversity Tool for Market Research and Insights Professionals
In a survey geared towards identifying the content market researchers & insights professionals wanted to see in a more equitable and diverse
8 views0 comments
Whitney Dunlap-Fowler
- Mar 9, 2021
- 5 min
The Reluctant Researcher
Working in the market research industry, I’ve come to understand a few things: researchers lack back bones.
Now, before anyone gets offende
5 views0 comments
Whitney Dunlap-Fowler
- Jul 8, 2020
- 7 min
The Case for Cultivating More Black & Brown Semioticians
My ability to simultaneously exist across and within two cultural groups as an African American has given me the tools to understand and fra
10 views0 comments
Whitney Dunlap-Fowler
- Jul 1, 2020
- 6 min
WE NEED TO TALK ABOUT WHAT IT’S LIKE TO BE A RESEARCHER OF COLOR
The marketing research industry is the small, unglamorized cousin of the advertising and tech fields. Unlike its cousins however, when it...
32 views0 comments
Whitney Dunlap-Fowler
- Jun 25, 2020
- 5 min
The Predictable Cycle of Diversity and Inclusion Initiatives
Five years ago, I found myself leading Added Value’s Multicultural Practice across North America. It was a position that had been...
8 views0 comments
Whitney Dunlap-Fowler
- May 28, 2020
- 5 min
On The Road to Recovery Where do Diversity and Inclusion Initiatives Fit?
As cities reopen, do brands have a responsibility to place minorities, the country’s most vulnerable population, at the heart of their...
4 views0 comments
Whitney Dunlap-Fowler
- Apr 28, 2020
- 3 min
Part III: Tapping into Cultural Insights for Futurecasting
There are several ways to employ Cultural Insights to help brands gain the right amount of Cultural Intelligence to solve for larger...
50 views0 comments
Whitney Dunlap-Fowler
- Apr 7, 2020
- 4 min
Part II: Utilizing Semiotics for Your Brand Strategy & Market Research Needs
Semiotics is the study of signs and symbols and how they are used.
81 views0 comments
Whitney Dunlap-Fowler
- Mar 2, 2020
- 4 min
Part I: Understanding the Past to Inform a Better Way Forward
When the right cultural insights methods are utilized, marketers are able to create solutions for today and tomorrow.
38 views0 comments
Whitney Dunlap-Fowler
- Dec 15, 2019
- 2 min
Holiday Campaigns I’m Loving Part 2
Magical Whimsy is nice but consumers, especially American consumers, tend to be practical, cynical realists when it comes to buying into...
4 views0 comments
Whitney Dunlap-Fowler
- Nov 25, 2019
- 5 min
Holiday Campaigns I’m Loving (so far)
Let’s see what some of the holiday themes seem to be so far.
6 views0 comments
Whitney Dunlap-Fowler
- Nov 15, 2019
- 4 min
Campaigns I’m Loving
As taboo as this may sound, I love ads. It’s actually what compelled me to consider the industry I’m currently in (although I totally though
5 views0 comments
Whitney Dunlap-Fowler
- Feb 22, 2018
- 6 min
Must Love Dogs. And Robots. And Other Partners.
As Valentine’s day looms and the marketplace is bombarded with a barrage of products and messaging that center on ideal, traditional...
0 views0 comments
Whitney Dunlap-Fowler
- May 23, 2017
- 5 min
Navigating Diversity: The New Normal
There has been an undeniable theme of inclusivity and humanity in the ads coming to our screens lately, no doubt a resulting effect of an el
0 views0 comments
Whitney Dunlap-Fowler
- Nov 1, 2016
- 4 min
Branding With Purpose: How To Tap Into The Cultural Moment of #BlackBoyJoy
Within today’s new cultural moment of Blackness, fresh, emerging narratives have risen to the top, one of which began with a simple hashtag:
0 views0 comments
Whitney Dunlap-Fowler
- Oct 21, 2016
- 3 min
The Invisible Evolution of Blackness: A New Cultural Moment
Increasingly, Black consumers are challenging predetermined life paths and taking it upon themselves to go their own way, rejecting...
0 views0 comments
Whitney Dunlap-Fowler
- Dec 4, 2015
- 4 min
How Shows Like ABC’s Quantico are Creating the Blue Print for Successful Total Market Strategies
Marketing to today’s audiences can prove challenging, especially with the changing nature of the ethnic composition of the US. Reaching such
0 views0 comments
Whitney Dunlap-Fowler
- Jan 21, 2015
- 3 min
How Hollywood Keeps Missing the Message
Two years ago, a 2013 Women in Media study conducted for Essence Magazine by Added-Value revealed a desire to see more variety in media and
0 views0 comments
bottom of page