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    A Diversity Tool for Market Research and Insights Professionals
    whitney333
    • Jul 29, 2021
    • 4 min

    A Diversity Tool for Market Research and Insights Professionals

    In a survey geared towards identifying the content market researchers & insights professionals wanted to see in a more equitable and diverse
    0 views0 comments
    The Reluctant Researcher
    whitney333
    • Mar 9, 2021
    • 5 min

    The Reluctant Researcher

    Working in the market research industry, I’ve come to understand a few things: researchers lack back bones. Now, before anyone gets offende
    1 view0 comments
    The Case for Cultivating More Black & Brown Semioticians
    whitney333
    • Jul 8, 2020
    • 7 min

    The Case for Cultivating More Black & Brown Semioticians

    My ability to simultaneously exist across and within two cultural groups as an African American has given me the tools to understand and fra
    0 views0 comments
    WE NEED TO TALK ABOUT WHAT IT’S LIKE TO BE A RESEARCHER OF COLOR
    whitney333
    • Jul 1, 2020
    • 6 min

    WE NEED TO TALK ABOUT WHAT IT’S LIKE TO BE A RESEARCHER OF COLOR

    The marketing research industry is the small, unglamorized cousin of the advertising and tech fields. Unlike its cousins however, when it...
    1 view0 comments
    The Predictable Cycle of Diversity and Inclusion Initiatives
    whitney333
    • Jun 25, 2020
    • 5 min

    The Predictable Cycle of Diversity and Inclusion Initiatives

    Five years ago, I found myself leading Added Value’s Multicultural Practice across North America. It was a position that had been...
    2 views0 comments
    On The Road to Recovery Where do Diversity and Inclusion Initiatives Fit?
    whitney333
    • May 28, 2020
    • 5 min

    On The Road to Recovery Where do Diversity and Inclusion Initiatives Fit?

    As cities reopen, do brands have a responsibility to place minorities, the country’s most vulnerable population, at the heart of their...
    1 view0 comments
    Part III: Tapping into Cultural Insights for Futurecasting
    whitney333
    • Apr 28, 2020
    • 3 min

    Part III: Tapping into Cultural Insights for Futurecasting

    There are several ways to employ Cultural Insights to help brands gain the right amount of Cultural Intelligence to solve for larger...
    5 views0 comments
    Part II: Utilizing Semiotics for Your Business
    whitney333
    • Apr 7, 2020
    • 4 min

    Part II: Utilizing Semiotics for Your Business

    Semiotics is the study of signs and symbols and how they are used.
    3 views0 comments
    Part I: Understanding the Past to Inform a Better Way Forward
    whitney333
    • Mar 2, 2020
    • 4 min

    Part I: Understanding the Past to Inform a Better Way Forward

    When the right cultural insights methods are utilized, marketers are able to create solutions for today and tomorrow.
    2 views0 comments

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