Exploring Barriers to Innovation Part III: Risk Aversion
Building modern day brands with an increasingly pessimistic and risk averse generation of brand leaders. Social scientists and scholars...
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whitneyiic
- Aug 18, 2022
- 8 min
Exploring Barriers to Innovation: Part I: America’s Optimism Problem
In a world of dwindling optimism, is the prospect of innovation pointless? Social scientists and scholars have been ruminating over the...
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Whitney Dunlap-Fowler
- Jul 29, 2021
- 4 min
A Diversity Tool for Market Research and Insights Professionals
In a survey geared towards identifying the content market researchers & insights professionals wanted to see in a more equitable and diverse
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Whitney Dunlap-Fowler
- Mar 9, 2021
- 5 min
The Reluctant Researcher
Working in the market research industry, I’ve come to understand a few things: researchers lack back bones.
Now, before anyone gets offende
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Whitney Dunlap-Fowler
- Jul 8, 2020
- 7 min
The Case for Cultivating More Black & Brown Semioticians
My ability to simultaneously exist across and within two cultural groups as an African American has given me the tools to understand and fra
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Whitney Dunlap-Fowler
- Jul 1, 2020
- 6 min
WE NEED TO TALK ABOUT WHAT IT’S LIKE TO BE A RESEARCHER OF COLOR
The marketing research industry is the small, unglamorized cousin of the advertising and tech fields. Unlike its cousins however, when it...
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Whitney Dunlap-Fowler
- Jun 25, 2020
- 5 min
The Predictable Cycle of Diversity and Inclusion Initiatives
Five years ago, I found myself leading Added Value’s Multicultural Practice across North America. It was a position that had been...
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Whitney Dunlap-Fowler
- May 28, 2020
- 5 min
On The Road to Recovery Where do Diversity and Inclusion Initiatives Fit?
As cities reopen, do brands have a responsibility to place minorities, the country’s most vulnerable population, at the heart of their...
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Whitney Dunlap-Fowler
- Apr 28, 2020
- 3 min
Part III: Tapping into Cultural Insights for Futurecasting
There are several ways to employ Cultural Insights to help brands gain the right amount of Cultural Intelligence to solve for larger...
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Whitney Dunlap-Fowler
- Apr 7, 2020
- 4 min
Part II: Utilizing Semiotics for Your Brand Strategy & Market Research Needs
Semiotics is the study of signs and symbols and how they are used.
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Whitney Dunlap-Fowler
- Mar 2, 2020
- 4 min
Part I: Understanding the Past to Inform a Better Way Forward
When the right cultural insights methods are utilized, marketers are able to create solutions for today and tomorrow.
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Whitney Dunlap-Fowler
- Dec 15, 2019
- 2 min
Holiday Campaigns I’m Loving Part 2
Magical Whimsy is nice but consumers, especially American consumers, tend to be practical, cynical realists when it comes to buying into...
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Whitney Dunlap-Fowler
- Nov 25, 2019
- 5 min
Holiday Campaigns I’m Loving (so far)
Let’s see what some of the holiday themes seem to be so far.
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Whitney Dunlap-Fowler
- Nov 15, 2019
- 4 min
Campaigns I’m Loving
As taboo as this may sound, I love ads. It’s actually what compelled me to consider the industry I’m currently in (although I totally though
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