Whitney Dunlap-FowlerApr 6, 20204 minPart II: Utilizing Semiotics for Your Brand Strategy & Market Research NeedsSemiotics is the study of signs and symbols and how they are used.
Whitney Dunlap-FowlerMar 2, 20204 minPart I: Understanding the Past to Inform a Better Way ForwardWhen the right cultural insights methods are utilized, marketers are able to create solutions for today and tomorrow.
Whitney Dunlap-FowlerOct 20, 20163 minThe Invisible Evolution of Blackness: A New Cultural MomentIncreasingly, Black consumers are challenging predetermined life paths and taking it upon themselves to go their own way, rejecting...