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Multicultural
The Chicken & Egg Dilemma of Diversity in Market Research
The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an o
Nov 1, 20236 min read
Navigating Diversity: The New Normal
There has been an undeniable theme of inclusivity and humanity in the ads coming to our screens lately, no doubt a resulting effect of an el
May 23, 20175 min read
The Invisible Evolution of Blackness: A New Cultural Moment
Increasingly, Black consumers are challenging predetermined life paths and taking it upon themselves to go their own way, rejecting...
Oct 21, 20163 min read
How Hollywood Keeps Missing the Message
Two years ago, a 2013 Women in Media study conducted for Essence Magazine by Added-Value revealed a desire to see more variety in media and
Jan 21, 20153 min read
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