A Rich History of Experience
For more than 12 years, Whitney has worked along side some of the most coveted brands and companies across the world. Utilizing her vast knowledge of cultural analysis, semiotics and brand strategy, she works to highlight new & meaningful ways for clients to leverage the constantly shifting nature of culture.
Before becoming an independent strategist, Whitney co-lead the Cultural Insights practice at Kelton Global where she used her knowledge and expertise to aid in deepening the company’s brand strategy engagements. While there, she not only aided in expanding the company’s cultural insights offering but she also contributed to the growth of revenue and & sales for her department.
Whitney’s experience in brand strategy was honed and polished during her time at Kantar Added Value, where she began as a member of the qualitative field team and worked her way up while simultaneously earning a Masters degree in Media Culture and Communications at NYU. During her time at Kantar, she excelled as a strategist across two teams: Brand Strategy and Cultural Insights, and took on a third role as the Multicultural Practice Lead for North America.
Before leaving the company she created networking group called “Insights in Color” for minority professionals seeking to connect with others in the research community.
An Inevitable Journey
Starting Touch of Whit Creative was an inevitable life shift for Whitney. Often through out her career, she'd find herself in rooms defending her decision to work a traditional corporate job to others who saw something greater in her.
She put it off for as long as she could until 2018 when she suddenly became less enamored with her chosen career path for the first time. It wouldn't be until she had many more encounters with others and conversations with God that she would start her own business at the end of 2019.
A native of Hampton, Virginia, Whitney credits most of the success in life to her military background which, by the nature of how much her family moved around, forced her to get used to being uncomfortable, and taught her to anticipate (and openly welcome change) on a consistent basis.
Because of this, Whitney has often fearlessly embarked on new adventures for the sake of the thrill of conquering seemingly impossible personal goals, including her impromptu move to New York over 8 years ago, and arguably sparked the fire for her newest career shift as an independent strategist.
When she’s not taking on new life-projects or redirecting her life, she can often be seen redecorating or changing her furniture around several times a year.
To learn more visit WhitneyDunlapFowler.com