Category Expertise.

Food & Bev

Soft Drinks. 

Coffee.

Fast Food. 

CPG.

Exploring Coffee Rituals in North America

Food & Beverage. Cultural Strategy. Semiotics.

Examining the evolution of coffee rituals to inspire new, innovative in-home coffee offerings to a new generation of coffee consumers.

Finding New Life for Food Occassions

Food & Beverage. Brand Strategy. Semiotics.

Finding new opportunities to reimagine food occasions, traditions and routines through concept testing and iterative consumer ideation sessions in order to reinvigorate traditional food experiences that are often taken for granted.

Innovations in Food & Beverage

Food & Beverage. Cultural Strategy. Innovation. Semiotics.

An analysis of specific brand pillars to understand how they show up in the food & beverage space and to identify emergent new trends, products and opportunities arising within each pillar to feed innovation pipelines.

Repositioning an Iconic Food Brand

Food & Beverage. Brand Strategy. Multicultural Strategy. Semiotics.

Combining a mix of consumer insights, cultural insights, multicultural insights & brand strategy over the course two years to determine and finalize the internal positioning & brand promise for a national food brand.

Optimizing Internal Pillars For Innovations in Food & Bev

Food & Beverage. Cultural Strategy. Innovation. Semiotics.

Decoding client’s internal pillars & segmentation frameworks to evaluate how meanings associated with those pillars have changed overtime and to identify how those meanings may or may not be showing up in their respective categories.

Decoding Value

Food & Beverage. Cultural Strategy. Semiotics.

Understanding how “value” shows up in the fast food and restaurant landscape in order to determine newer more emergent ways to activate against it.

Emergent Opportunities for Beverage

Food & Beverage. Brand Strategy. Semiotics.

An analysis of internal brand pillars to understand how they show up in the beverage space in order to identify emergent new opportunities to consider leveraging in the future.

Futurizing the Ready to Eat Category

Food & Beverage. Brand Strategy. Innovation.

Decoding the Ready to Eat category in order to map the brand messaging landscape & identify where the saturation in the category exists today in order to understand the future of packaging and messaging in the space.