Food & Bev

Exploring how macro shifts are shaping the current and future worlds of Gen Alpha to inspire innovation for a national beverage brand.

A deep dive into the world of food in the US to identify rare, exciting and emergent trends in food, beverages, snacking, and restaurant culture.

Examining the evolution of coffee rituals to inspire new, innovative in-home coffee offerings to a new generation of coffee consumers.

Finding new opportunities to reimagine food occasions, traditions and routines through concept testing and iterative consumer ideation sessions in order to reinvigorate traditional food experiences that are often taken for granted.

An analysis of specific brand pillars to understand how they show up in the food & beverage space and to identify emergent new trends, products and opportunities arising within each pillar to feed innovation pipelines.

Combining a mix of consumer insights, cultural insights, multicultural insights & brand strategy over the course two years to determine and finalize the internal positioning & brand promise for a national food brand.

Decoding client’s internal pillars & segmentation frameworks to evaluate how meanings associated with those pillars have changed overtime and to identify how those meanings may or may not be showing up in their respective categories.

Understanding how “value” shows up in the fast food and restaurant landscape in order to determine newer more emergent ways to activate against it.

An analysis of internal brand pillars to understand how they show up in the beverage space in order to identify emergent new opportunities to consider leveraging in the future.

Decoding the Ready to Eat category in order to map the brand messaging landscape & identify where the saturation in the category exists today in order to understand the future of packaging and messaging in the space.