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Articles. Posts. Thoughts.

From the Mind of Whit

Exploring Barriers to Innovation: America’s Optimism Problem

Exploring Barriers to Innovation:
America’s Optimism Problem

Exploring Barriers to Innovation: Looking for Genius in the Wrong Places

Exploring Barriers to Innovation:
Looking for Genius in the Wrong Places

Exploring Barriers to Innovation Part 3: Risk Aversion

Exploring Barriers to Innovation:
Risk Aversion

Featured

Additional Articles

Generation Change Theory

Imagining a More Familiar Future

Dilemma of Diversity in Market Research

The Chicken & Egg Dilemma of Diversity in Market Research

When Everyone Wants to be a Brand, Why Would Anyone Want to be a Market Researcher?

When Every Brand Wants to Be A Hero

When Every Brand Wants to Be A Hero

Market Research's Identity Problem

The Reluctant Researcher

What to do about the missing backbone of the research and insights industry

A Diversity Tool for Market Research and Insights Professionals

A Diversity Tool for Market Research By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

The Case for Cultivating More Black & Brown Semioticians

The Case for Cultivating More Black & Brown Semioticians By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

The Predictable Cycle of Diversity and Inclusion Initiatives

The Predictable Cycle of Diversity and Inclusion Initiatives By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

WE NEED TO TALK ABOUT WHAT IT’S LIKE TO BE A RESEARCHER OF COLOR

WE NEED TO TALK ABOUT WHAT IT’S LIKE TO BE A RESEARCHER OF COLOR By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

On The Road to Recovery Where do Diversity and Inclusion Initiatives Fit?

On The Road to Recovery Where do Diversity and Inclusion Initiatives Fit? By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Part IV: Cultural Insights vs. Multicultural Insights

Part IV: Cultural Insights vs. Multicultural Insights By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Part III: Tapping into Cultural Insights for Futurecasting

Part III: Tapping into Cultural Insights for Futurecasting By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Part II: Utilizing Semiotics for Your Business

Part II: Utilizing Semiotics for Your Business By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Part I: Understanding the Past to Inform a Better Way Forward

Part I: Understanding the Past to Inform a Better Way Forward By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

How Conscious Conservatism is Producing the Most Cautious Generation Ever

How Conscious Conservatism is Producing the Most Cautious Generation Ever By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

https://whitneydunlapf.medium.com/the-great-rebundling-b25af0ed8cf?sk=5a46078c8188a2dcb2bf8bb418eaffaf

The Great Re-bundling

The Great Re-bundling By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

America’s Shifting Values and the Future of Branding

America’s Shifting Values and the Future of Branding By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

On Navigating Blackness and Fashion

On Navigating Blackness and Fashion By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Reimagining Home

Reimagining Home

Reimagining Home By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Decoding Our Hands

Decoding Our Hands

Decoding Our Hands By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Holiday Campaigns I’m Loving (so far)

Holiday Campaigns I’m Loving (so far) By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Holiday Campaigns I’m Loving Part 2

Holiday Campaigns I’m Loving Part 2 By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Campaigns I’m Loving

Campaigns I’m Loving By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

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Cultural Insights and the Power of Futureproofing Your Brand

Cultural Insights and the Power of Futureproofing Your Brand By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Cultural Shifts in the Wake of a Global Pandemic

Cultural Shifts in the Wake of a Global Pandemic By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

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