top of page
Articles. Posts. Thoughts.
From the Mind of Whit
Featured



Additional Articles

When Every Brand Wants to Be A Hero
When Every Brand Wants to Be A Hero

The Reluctant Researcher
What to do about the missing backbone of the research and insights industry

A Diversity Tool for Market Research and Insights Professionals
A Diversity Tool for Market Research By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

The Case for Cultivating More Black & Brown Semioticians
The Case for Cultivating More Black & Brown Semioticians By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

The Predictable Cycle of Diversity and Inclusion Initiatives
The Predictable Cycle of Diversity and Inclusion Initiatives By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

WE NEED TO TALK ABOUT WHAT IT’S LIKE TO BE A RESEARCHER OF COLOR
WE NEED TO TALK ABOUT WHAT IT’S LIKE TO BE A RESEARCHER OF COLOR By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

On The Road to Recovery Where do Diversity and Inclusion Initiatives Fit?
On The Road to Recovery Where do Diversity and Inclusion Initiatives Fit? By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Part IV: Cultural Insights vs. Multicultural Insights
Part IV: Cultural Insights vs. Multicultural Insights By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Part III: Tapping into Cultural Insights for Futurecasting
Part III: Tapping into Cultural Insights for Futurecasting By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Part II: Utilizing Semiotics for Your Business
Part II: Utilizing Semiotics for Your Business By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Part I: Understanding the Past to Inform a Better Way Forward
Part I: Understanding the Past to Inform a Better Way Forward By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

How Conscious Conservatism is Producing the Most Cautious Generation Ever
How Conscious Conservatism is Producing the Most Cautious Generation Ever By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

The Great Re-bundling
The Great Re-bundling By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

America’s Shifting Values and the Future of Branding
America’s Shifting Values and the Future of Branding By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

On Navigating Blackness and Fashion
On Navigating Blackness and Fashion By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Reimagining Home
Reimagining Home By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Decoding Our Hands
Decoding Our Hands By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Holiday Campaigns I’m Loving (so far)
Holiday Campaigns I’m Loving (so far) By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Holiday Campaigns I’m Loving Part 2
Holiday Campaigns I’m Loving Part 2 By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Campaigns I’m Loving
Campaigns I’m Loving By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Cultural Insights and the Power of Futureproofing Your Brand
Cultural Insights and the Power of Futureproofing Your Brand By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

Cultural Shifts in the Wake of a Global Pandemic
Cultural Shifts in the Wake of a Global Pandemic By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

The Rise of the Anti-sharing Movement
The Rise of the Anti-sharing Movement By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

How The Next Recession Might Be Different
How The Next Recession Might Be Different By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.

The “Unsexy” Truth about the Market Research Industry
The “Unsexy” Truth about the Market Research Industry By Touch of Whit Creative, Whitney Dunlap-Fowler. Brand Strategy. Semiotics. Cultural Strategy. Market Research. Diversity. BIPOC. Blog Post. Researcher.
bottom of page