top of page


Culture is moving at an increasingly faster pace, as it is shaped, and shared with the aid of advanced technology, innovation and a new, digitally savvy consumer who uses information as social currency. The constantly evolving state of culture today means that trends and new cultural events saturate our media outlets beyond the traditional news cycle timeline.

For most brands, this frenetic pace of culture puts them at a disadvantage as new strategies are often already behind the next cultural moment before they can be put into play.

Touch of Whit Creative partners with brands, marketers and agencies to provide timely solutions through an array of methodologies with the goal of doing great work, and finding the right strategic nuggets to deliver consumer driven points of action that are culturally relevant and ensure future-proof solutions for your brand.

Learn more about Whitney

Why Cultural Strategy?

Touch of Whit In Action

Conferences. Podcasts. Thought Leadership. 

The Giver

The DECODER series — to which SEMIOVOX has invited our semiotician colleagues from around the world to contribute — explores fictional semiotician-esque action as depicted in books, movies, TV shows, etc.

Resur­rection Canary Blue

The COLOR CODEX series — to which SEMIOVOX has invited our semiotician colleagues from around the world to contribute — explores the unexpected associations evoked for each of us by specific colors found in the material world.

Critical Media Theory in Practice

A conversation with NYU MCC Alums on making Critical Theory work in the real world

Tailoring Market Research to Brand Strategy with Whitney Dunlap-Fowler, Owner & Independent Brand Strategist at A Touch of Whit


👉 Take a step out of your comfort zone to amass knowledge

👉 “…The past is necessary to understand where you’re going, and it helps you kind of contextualize why something might exist”

👉 Take a moment to ask yourself what you like doing and why you enjoy doing it. The answers you come up with have the potential to change your life

👉 Be receptive to feedback. Always find ways in which you might be wrong, have limited vision, or have a scope not broad enough for what you’re trying to create. Seek other people’s perspectives on what you're working on

👉 Challenge yourself

Rock n' Roll Research Podcast [2021]- Episode #27: Whitney Dunlap-Fowler - Founder, Brand Strategist, Artist

Whitney Dunlap-Fowler is the brilliant and indefatigable founder of Touch of Whit Creative, providing expert brand strategy consulting rooted in cultural insight.

In this episode, Whitney traces her circuitous route to a career in insights. From a child artist in South Carolina, to Chicago to pursue a career in advertising, to joining Kantar Added Value at the ground floor in New York City, to becoming an entrepreneur.

She offers shrewd insight for anyone currently navigating their career. Whitney also shares her fascinating take on how knowing the future of your category or brand starts with understanding the past. Along the way, we discuss the organization she founded called Insights in Color and her love of TV jingles, moody music and Game of Thrones.

Squarespace- Making it Blog [2020]- Stories and Solutions for the Modern Entrepreneur.

In 2019, Whitney founded her own consultancy, A Touch of Whit. As an independent brand, cultural, and multicultural strategist, Whitney shares her research and insights with clients looking to sharpen their own business strategies in the midst of a frequently changing cultural and consumer landscape. We sat down with Whitney to learn more about her journey into the world of cultural insights, starting her own business, and how she’s working to ensure that diversity plays a larger role both within the industry and beyond.

Thinknow Podcast [2020] - Semiotics, Culture, and Multiculturalism – The Intersection of Meaning and Marketing

This week, we speak with Whitney Dunlap-Fowler, semiotics expert, brand strategist and founder of A Touch of Whit Creative, to examine the history of culture, the differences between culture and multiculturalism, and how semiotics can be used by brands to get a more comprehensive narrative of consumer behavior.

Kelton Global & LRW [2019]- Identifying the Signals Through the Noise

Whitney Dunlap-Fowler, Cultural Insight Directory at Kelton Global, moderated a panel of beauty influencers & experts across a variety of specialties to demonstrate the importance of going beyond trends to understand the larger cultural picture.

Kelton Global + TMRE [2018]- The Future of Segmentation

Whitney Dunlap-Fowler, Cultural Insight Director at Kelton Global, spoke about the need of ensuring to consider the larger cultural picture when pursuing data-heavy research initiatives.


Past articles and publications by Whitney Dunlap-Fowler

Cultural Insights for Brand Strategy with Whitney Dunlap-Fowler

Whitney Dunlap-Fowler shares her expertise in integrating cultural insights into consumer research. She discusses working with brands as a freelance strategist at Touch of Whit Creative, emphasizing the significance of understanding broad cultural forces and specific multicultural nuances influencing consumer behaviors and preferences. We also discuss the challenges and opportunities presented by AI and the importance of gaining broad skillsets in the market research industry.

Making Sense with Whitney Dunlap-Fowler

What makes a semiotician tick? SEMIOVOX’s Josh Glenn has invited his fellow practitioners in the field of commercial semiotics, from around the world, to answer a few revealing questions.

Semiotics 101

What exactly IS semiotics? Whitney Dunlap-Fowler joins us to walk us through what it is, how it's used, and where to learn more about it.

Happy Market Research Podcast [2021]- Ep. 407

Whitney Dunlap-Fowler, Founder of Insights in Color, on how to Navigate a Successful Career in Market Research

My guest today is Whitney Dunlap-Fowler, founder of Insights in Color. Insights in Color, a community for multicultural market research & insights professionals, was founded in 2020.

Prior to starting Insights in Color, Whitney has held senior roles at Kelton as the Director of Cultural Insights and Added Value as Senior Brand & Cultural Insight Strategist.

“Racial Bias in Retail Study” for Sephora [2019-2021]

In 2019, Touch of Whit Creative was approached to join a team of dynamic scholars, insights professionals and social justice brain trusts to assist Sephora in understanding and generating solutions for racial bias in retail. Learn more about the work and the journey here.

ESOMAR Talking Insights Podcast [2020]- Race, Representation & Rethinking Research

This week Srikar speaks to Whitney Dunlap-Fowler, brand strategist and founder of Touch of Whit Creative, about the importance of race in research. Srikar and Whitney explore how the market research sector needs to contend with its attitudes towards race, diversity, and inclusivity, and how having truly diverse research means better results for brands, and more trust from consumers. With a brief trip through the world of hip hop, they also look at how the next generation of young researchers are embracing their diversity as their strength, and what changes are needed to make sure that research truly reflects social reality.

PEPSICO [2018]- Pepsi Black Consumer Empathy Panel

Whitney Dunlap-Fowler, Cultural Insight Directory at Kelton Global, joined a panel discussion to provide cultural context around the state of the African American Millennial consumer today.

FragmentNation [2016]- From Color Blind to Color Brave

Whitney Dunlap-Fowler, Brand & Cultural Strategist And Intercultural Practice Lead, Kantar Added Value NY , presented ‘From Color Blind to Color Brave’ speaking with Valeria Piaggio of Kantar Futures. Brands must be brave about social issues that minorities care about.

Added Value + Millward Brown [2016 & 2017]- Insights in Color Networking Event

For two years in a row, Whitney Dunlap-Fowler organized internal and external efforts at Kantar Added Value to create a networking space for research professionals color.

Touch Of Whit in Action
bottom of page