Brand Strategy.

Developing the positioning & brand identity for a newly acquired fertility company seeking to reposition itself as an easier, less complicated IVF option; collaborated with creative and copywriting to bring messaging to life.

Building an innovation framework, rooted in culture by identifying larger cultural shifts impacting consumers' perceptions, behaviors and decision making and connecting them to how they shape the future of the spirits industry beyond today.

Building the brand positioning and identity of a death-tech start-up as well as their marketing and creative strategy for growth. Providing visual & verbal guidelines across content & social media channels, strategic KPIs to measure against and leading their marketing and social media teams as well as the development of all creative & production assets.

Working with a well known event brand to develop a central brand positioning and architecture framework while helping them understand & connect with their community and innovate new culturally relevant experience solutions to provide down the line.

Building a global positioning platform for a toxin and filler brand seeking to enter and penetrate the US marketing and working with the creative, copywriting, PR and marketing teams to bring the brand messaging, pack design and more to life.

Developing the brand architecture framework for a successful, high-end salon brand in need of a centralizing north star. Included developing the brand positioning, values, key pillars, brand voice & archetype as well as honing in on target audience benefits and more

Finding new opportunities to reimagine food occasions, traditions and routines through concept testing and iterative consumer ideation sessions in order to reinvigorate traditional food experiences that are often taken for granted.

Decoding a brand positioning idea in order to uncover how meanings of it have shifted overtime while identifying emergent new white space opportunities to inspire brand activation ideas that are in line with culture today and in the future.

An in-depth, mixed method investigation of the jewelry category in order to understand what it means to consumers, why it resonates and what brands need to do in the space to catch their attention in order to develop & finalize a North American positioning strategy and 360 degree marketing & activation plan.

Identifying brand messaging saturation points and areas to explore in a competitive analysis study that focused on pain reliever speed and efficacy.

Combining a mix of consumer insights, cultural insights, multicultural insights & brand strategy over the course two years to determine and finalize the internal positioning & brand promise for a national food brand.

Utilizing consumer research & cultural insights to explore innovative DTC retail strategies and inform the pillars of a refreshed brand and marketing channel strategy for brand seeking to get back in touch with the modern woman of today.