Touch of Whit Creative, Whitney Dunlap-Fowler, Semiotics, Market Research, Brand Strategy, Multicultural Strategy, Cultural Strategy, Insights, Diversity

Research Methodologies. 

Brand Strategy.

We develop frameworks that connect consumer truths & data with the evolving landscape of culture. In doing so, we effectively ignite new ways for brands to think outside the box while remaining aligned with the changing brand marketplace.

Key product offerings:

  • Brand Positioning Development & Enhancement

  • Brand Identity & Brand Equity Analysis

  • Competitive Analysis/ SWOT Analysis

  • Character Archetype Development

  • Consumer/Typology Analysis & Development

  • Research Strategy Development & Enhancement

Positioning a Medical Aesthetics Brand

Pharma. Beauty. Luxury. Brand Strategy.

Assisting an agency with creating a culturally relevant global platform for a new entrant toxin and filler brand in a way that disrupts the marketplace and engages consumers in new and interesting ways.

Brand Positioning and Identity for a Luxury Beauty Brand

Luxury. Beauty. Brand Strategy.

Developing the brand architecture framework for a luxury salon brand, including positioning, brand values, pillars, archetype, target audience benefits and more

Finding New Life for Food Occassions

Food & Beverage. Brand Strategy. Semiotics.

Finding new opportunities to reimagine food occasions, traditions and routines through concept testing and iterative consumer ideation sessions in order to reinvigorate traditional food experiences that are often taken for granted.

Futurized Brand Positionings

Brand Strategy. Innovation.

Decoding a brand positioning idea in order to uncover how meanings of it have shifted overtime while identifying emergent new white space opportunities to inspire brand activation ideas that are in line with culture today and in the future.

Disrupting the Jewelry Category

Fashion & Retail. Brand Strategy. Semiotics.

An in-depth, mixed methodology investigation of the jewelry category in order to understand what it means to consumers, why it resonates and what brands need to do in the space to catch their attention in order to develop & finalize a North American positioning strategy and 360 degree marketing & activation plan.

A Competitive Analysis on Pain Relief

Pharma. Brand Strategy. Semiotics.

Identifying brand messaging saturation points and areas to explore in a competitive analysis study that focused on pain reliever speed and efficacy.

Repositioning an Iconic Food Brand

Food & Beverage. Brand Strategy. Multicultural Strategy. Semiotics.

Combining a mix of consumer insights, cultural insights, multicultural insights & brand strategy over the course two years to determine and finalize the internal positioning & brand promise for a national food brand.

Refreshing an Outdated Retail Strategy

Fashion & Retail. Brand Strategy. Semiotics.

Utilizing consumer research & cultural insights to explore new ways to think about direct to consumer retail strategies to ensure relevancy and appeal for a brand seeking to get back in touch with the modern woman of today.

Emergent Opportunities for Beverage

Food & Beverage. Brand Strategy. Semiotics.

An analysis of internal brand pillars to understand how they show up in the beverage space in order to identify emergent new opportunities to consider leveraging in the future.

Brand Archetype Development

Telecommunications. Cultural Strategy.

An in-depth analysis and exploration of the key archetypes ruling the telecommunications category in order to identify new archetype opportunities for a brand seeking to develop a more consistent but memorable brand voice & tone in the marketplace.

Telecomms Brand Archetyping

Telecommunications. Brand Strategy.

Developing a singular brand voice & tonality for a national wireless brand seeking solutions to become more top of mind for consumers in a rapidly growing and competitive marketplace.

Decoding Self Expression

Fashion & Retail. Brand Strategy. Semiotics.

An immersive investigation into how meanings of self-expression have evolved overtime in order to better understand how it comes to life in culture and throughout the jewelry and retail categories.