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Touch of Whit Creative, Whitney Dunlap-Fowler, Semiotics, Market Research, Brand Strategy, Multicultural Strategy, Cultural Strategy, Insights, Diversity

Research Methodologies. 

Brand Strategy.

We develop frameworks that connect consumer truths & data with the evolving landscape of culture. In doing so, we effectively ignite new ways for brands to think outside the box while remaining aligned with the changing brand marketplace.

Key product offerings:

  • Brand Positioning Development & Enhancement

  • Brand Identity & Brand Equity Analysis

  • Competitive Analysis/ SWOT Analysis

  • Character Archetype Development

  • Consumer/Typology Analysis & Development

  • Research Strategy Development & Enhancement

Innovating for the Future of Fertility

Tech. Fertility. Brand & Creative Strategy. Positioning.

Developing the positioning & brand identity for a newly acquired fertility company seeking to reposition itself as an easier, less complicated IVF option; collaborated with creative and copywriting to bring messaging to life.

Innovating for the Future of the Spirits Category

Spirits. Food & Bev. Cultural Context.

Building an innovation framework, rooted in culture by identifying larger cultural shifts impacting consumers' perceptions, behaviors and decision making and connecting them to how they shape the future of the spirits industry beyond today.

Emergent Opportunities For End of Life Care

Tech. Brand & Creative Strategy. Positioning.

Building the brand positioning and identity of a death-tech start-up as well as their marketing and creative strategy for growth. Providing visual & verbal guidelines across content & social media channels, strategic KPIs to measure against and leading their marketing and social media teams as well as the development of all creative & production assets.

Recentering An Entertainment & Experience Brand

Events & Experiences. Brand Architecture & Positioning.

Working with a well known event brand to develop a central brand positioning and architecture framework while helping them understand & connect with their community and innovate new culturally relevant experience solutions to provide down the line.

Positioning a Medical Aesthetics Brand

Pharma. Beauty. Luxury. Brand & Creative Strategy.

Building a global positioning platform for a toxin and filler brand seeking to enter and penetrate the US marketing and working with the creative, copywriting, PR and marketing teams to bring the brand messaging, pack design and more to life.

Brand Positioning and Identity for a Luxury Salon Brand

Luxury. Beauty. Brand & Creative Strategy.

Developing the brand architecture framework for a successful, high-end salon brand in need of a centralizing north star. Included developing the brand positioning, values, key pillars, brand voice & archetype as well as honing in on target audience benefits and more

Finding New Life for Food Occassions

Food & Beverage. Brand Strategy. Semiotics.

Finding new opportunities to reimagine food occasions, traditions and routines through concept testing and iterative consumer ideation sessions in order to reinvigorate traditional food experiences that are often taken for granted.

Futurized Brand Positionings

Brand Strategy. Innovation.

Decoding a brand positioning idea in order to uncover how meanings of it have shifted overtime while identifying emergent new white space opportunities to inspire brand activation ideas that are in line with culture today and in the future.

Disrupting the Jewelry Category

Fashion & Retail. Brand & Creative Strategy. Semiotics.

An in-depth, mixed method investigation of the jewelry category in order to understand what it means to consumers, why it resonates and what brands need to do in the space to catch their attention in order to develop & finalize a North American positioning strategy and 360 degree marketing & activation plan.

A Competitive Analysis on Pain Relief

Pharma. Brand Strategy. Semiotics.

Identifying brand messaging saturation points and areas to explore in a competitive analysis study that focused on pain reliever speed and efficacy.

Repositioning an Iconic Food Brand

Food & Beverage. Brand Strategy. Multicultural Strategy. Semiotics.

Combining a mix of consumer insights, cultural insights, multicultural insights & brand strategy over the course two years to determine and finalize the internal positioning & brand promise for a national food brand.

Refreshing an Outdated Retail Strategy

Fashion & Retail. Brand & Creative Strategy. Semiotics.

Utilizing consumer research & cultural insights to explore innovative DTC retail strategies and inform the pillars of a refreshed brand and marketing channel strategy for brand seeking to get back in touch with the modern woman of today.

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