Cultural Strategy.

A cultural context analysis of the evolution of the creator economy to 1) understand the state of creativity today, 2) identify innovation opportunities and 3) provide thought leadership pillars to activate against for a well-known creator brand to utilize and solidify its place as the leader of the category.

An analysis of the evolution of the cultural conversation around money and the impact those shifts have on the decision making habits of consumers today and tomorrow.

Examining the evolution of coffee rituals to inspire new, innovative in-home coffee offerings to a new generation of coffee consumers.

Visiting emergent retail locations to evaluate and examine how brands are innovating in the space of sustainability as it pertains to personal care.

Utilizing cultural insights to identify fresh, new & emergent ways to connect with the needs of key audiences identified through a segmentation strategy approach.

A semiotic & competitive analysis of the telecommunications landscape to identify how B2B brands were communicating to consumers, the key archetypes they employed, and areas of opportunity for the client to consider moving forward.

An in-depth, mixed method investigation of the jewelry category in order to understand what it means to consumers, why it resonates and what brands need to do in the space to catch their attention in order to develop & finalize a North American positioning strategy and 360 degree marketing & activation plan.

An analysis of specific brand pillars to understand how they show up in the food & beverage space and to identify emergent new trends, products and opportunities arising within each pillar to feed innovation pipelines.

A deeply rich analysis on the history of luxury in Western Europe and how it came to be, with an emphasis on how it is specifically different from American luxury and what that means for luxury brands desiring to activate in new and interesting ways in Europe.

Combining a mix of consumer insights, cultural insights, multicultural insights & brand strategy over the course two years to determine and finalize the internal positioning & brand promise for a national food brand.

Decoding client’s internal pillars & segmentation frameworks to evaluate how meanings associated with those pillars have changed overtime and to identify how those meanings may or may not be showing up in their respective categories.

A deep dive into the cultural significance of a central brand positioning idea and the key historical and signified meanings over time may impact how that message is communicated differently across Mexico, Brazil, Italy and the US.