Research Methodologies.
Cultural Strategy.
Culture exists at the heart of all good, future-proof brand strategies. This is why we focus on highlighting the broad cultural forces impacting consumers’ perceptions, behaviors and purchase decisions while uncovering fresh new white space opportunities to inspire client activations & innovation strategies.
Key product offerings:
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Brand Messaging Semiotic Decoders
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Industry & Category Semiotic Decoders
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Competitive Landscape Analysis
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Future Trends Scoping
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Emergent Trends & Innovation Pipeline Planning
A Global Exploration On The World of Inflammation
Pharma. Personal Care. Semiotics.
Contextualizing the state of inflammation in India, the US and Germany and analyzing the coded messages in products & services positioned to alleviate it for an oral care brand.
Futurizing Financial Services
Finance. Tech. Innovation. Trends. Cultural Context.
Using cultural context analysis and trend spotting to identify new opportunities across Germany, the UK and the US for a financial services brand to consider when building out its global innovation pipeline.
Exploring The State of Love, Dating & Relationships
Tech. Relationships. Cultural Context
An overview on the evolving state of love, dating and relationships in the US to inform the innovation and positioning strategies for a global dating platform.
Innovating for the Future of the Spirits Category
Spirits. Food & Bev. Cultural Context.
Building an innovation framework, rooted in culture by identifying larger cultural shifts impacting consumers' perceptions, behaviors and decision making and connecting them to how they shape the future of the spirits industry beyond today.
Decoding "Safety" for Women
Tech. Automotive. Cultural Context.
Identifying how the idea of "safety" has evolved for women, why and what this means for how they may approach future advancements in tech.
An Immersive Language Study
Cultural Context. Thought Leadership. Media.
An in-depth cultural analysis providing strategic guidelines and guardrails to inform the content and programming considerations of a national media company seeking to ensure it evolves it's language parameters for an increasingly diverse mix of young Hispanic viewers.
Understanding Gen Alpha
Cultural Context. Innovation. Food & Beverage.
Exploring how macro shifts are shaping the current and future worlds of Gen Alpha to inspire innovation for a national beverage brand.
Contextualizing American Food Cultures
Food & Bev. Cultural Context.
A deep dive into the world of food in the US to identify rare, exciting and emergent trends in food, beverages, snacking, and restaurant culture.
Decoding Sleep
Semiotics. Cultural Context. Pharma.
A deep look into the world of sleep to identify the key cultural shifts shaping how consumers think about sleep and the emergent innovations leading the space into the future.
The Evolution of the Creator Economy
Media. Cultural Context. Creative Strategy. Thought Leadership.
A cultural context analysis of the evolution of the creator economy to 1) understand the state of creativity today, 2) identify creator-driven innovation opportunities and 3) provide thought leadership pillars to activate against for a well-known creator brand to utilize and solidify its place as the leader of the category.
Decoding Cultures Of Money
Financial Services. Cultural Strategy. Semiotics.
An analysis of the evolution of the cultural conversation around money and the impact those shifts have on the decision making habits of consumers today and tomorrow.
Exploring Coffee Rituals in North America
Food & Beverage. Cultural Strategy. Semiotics.
Examining the evolution of coffee rituals to inspire new, innovative in-home coffee offerings to a new generation of coffee consumers.
