_edited.jpg

Category Expertise.

Semiotics to Empower Possibility

Inspiring imagination and future facing solutions. 

Understanding Drivers of Black Style

Fashion & Retail. Multicultural Strategy. Semiotics.

Identifying, contextualizing and examining the conscious and unconscious drivers informing how Black style has evolved within fashion, beauty, grooming and home décor through multi-layered cultural context, qualitative & cultural strategy methodologies.

Exploring Coffee Rituals in North America

Food & Beverage. Cultural Strategy. Semiotics.

Examining the evolution of coffee rituals to inspire new, innovative in-home coffee offerings to a new generation of coffee consumers.

Sustainability Cultural Immersions

Beauty. Innovation. Semiotics.

Visiting emergent retail locations to evaluate and examine how brands are innovating in the space of sustainability as it pertains to personal care.

Emergent Solutions for Segmentations

Cultural Strategy. Semiotics. Segmentations.

Utilizing cultural insights to identify fresh, new & emergent ways to connect with the needs of key audiences identified through a segmentation strategy approach.

Finding New Life for Food Occassions

Food & Beverage. Brand Strategy. Semiotics.

Finding new opportunities to reimagine food occasions, traditions and routines through concept testing and iterative consumer ideation sessions in order to reinvigorate traditional food experiences that are often taken for granted.

Telecommunications B2B Branding

Telecommunications. Tech. Semiotics.

A semiotic & competitive analysis of the telecommunications landscape to identify how B2B brands were communicating to consumers, the key archetypes they employed, and areas of opportunity for the client to consider moving forward.

Disrupting the Jewelry Category

Fashion & Retail. Brand Strategy. Semiotics.

An in-depth, mixed method investigation of the jewelry category in order to understand what it means to consumers, why it resonates and what brands need to do in the space to catch their attention in order to develop & finalize a North American positioning strategy and 360 degree marketing & activation plan.

Innovations in Food & Beverage

Food & Beverage. Cultural Strategy. Innovation. Semiotics.

An analysis of specific brand pillars to understand how they show up in the food & beverage space and to identify emergent new trends, products and opportunities arising within each pillar to feed innovation pipelines.

A Competitive Analysis on Pain Relief

Pharma. Brand Strategy. Semiotics.

Identifying brand messaging saturation points and areas to explore in a competitive analysis study that focused on pain reliever speed and efficacy.

Repositioning an Iconic Food Brand

Food & Beverage. Brand Strategy. Multicultural Strategy. Semiotics.

Combining a mix of consumer insights, cultural insights, multicultural insights & brand strategy over the course two years to determine and finalize the internal positioning & brand promise for a national food brand.

Optimizing Internal Pillars For Innovations in Food & Bev

Food & Beverage. Cultural Strategy. Innovation. Semiotics.

Decoding client’s internal pillars & segmentation frameworks to evaluate how meanings associated with those pillars have changed overtime and to identify how those meanings may or may not be showing up in their respective categories.

Decoding Ethnicity in Advertising

Media. Multicultural Strategy. Semiotics.

An analysis of the media landscape in order to uncover how ethnicity is portrayed in advertising in order to better understand how different ads may or may not appeal to diverse audiences.

Refreshing an Outdated Retail Strategy

Fashion & Retail. Brand Strategy. Semiotics.

Utilizing consumer research & cultural insights to explore new ways to think about direct to consumer retail strategies to ensure relevancy and appeal for a brand seeking to get back in touch with the modern woman of today.

Decoding Value

Food & Beverage. Cultural Strategy. Semiotics.

Understanding how “value” shows up in the fast food and restaurant landscape in order to determine newer more emergent ways to activate against it.

Emergent Opportunities for Beverage

Food & Beverage. Brand Strategy. Semiotics.

An analysis of internal brand pillars to understand how they show up in the beverage space in order to identify emergent new opportunities to consider leveraging in the future.

Innovations in Comfort

Automotive. Cultural Strategy. Innovation. Semiotics.

Decoding the world of comfort, what it means today, and how it might be different from the past as well as the identification of any emerging trends for brands to leverage for their innovation pipelines.

The Modern Home of the Future

Home. Cultural Strategy. Innovation. Semiotics.

A deep dive into the world of “home” to identify how meanings of home have changed, why, and to identify key emergent trends responsible for leading the transformation of the home.

Decoding Self Expression

Fashion & Retail. Brand Strategy. Semiotics.

An immersive investigation into how meanings of self-expression have evolved overtime in order to better understand how it comes to life in culture and throughout the jewelry and retail categories.

Contextualizing Black Love

Media. Cultural Strategy. Multicultural Strategy.

Outlining the history of portrayals of Black love, attraction and appeal in media and its impact on the perceptions of Black consumers and relationships to serve as a thought leadership piece for a well-known television brand.

The Evolution of Identity in America

Tech. Multicultural Strategy. Semiotics.

A contextual analysis of the history of identity formation in the United States in order to understand how it was intentionally shaped, why, and how it’s evolved overtime in order to understand future implications and identify new opportunities to connect with the consumer of tomorrow.