Semiotics to Empower Possibility

A thought leadership study on the impact of ethnicity in advertising

An analysis on the sustainable beauty category to identify innovative solutions coming to market and determine how shifts in the marketplace are shaping GenZ's mindsets on the beauty category.

A semiotic decoder analyzing how ethnicity is portrayed in finance in order to identify untapped white space opportunities to explore.

A deep look into the world of sleep to identify the key cultural shifts shaping how consumers think about sleep and the emergent innovations leading the space into the future.

Decoding Black storytelling across streaming platforms to identify saturation within the media landscape and to determine where new opportunities for emergent Black storylines and Black character portrayals to emerge in order to reflect a wider breadth of the lived experiences of Black consumers.

Identifying, contextualizing and examining the conscious and unconscious drivers informing how Black style has evolved within fashion, beauty, grooming and home décor through multi-layered cultural context, qualitative & cultural strategy methodologies.

Examining the evolution of coffee rituals to inspire new, innovative in-home coffee offerings to a new generation of coffee consumers.

Visiting emergent retail locations to evaluate and examine how brands are innovating in the space of sustainability as it pertains to personal care.

Utilizing cultural insights to identify fresh, new & emergent ways to connect with the needs of key audiences identified through a segmentation strategy approach.

Finding new opportunities to reimagine food occasions, traditions and routines through concept testing and iterative consumer ideation sessions in order to reinvigorate traditional food experiences that are often taken for granted.

A semiotic & competitive analysis of the telecommunications landscape to identify how B2B brands were communicating to consumers, the key archetypes they employed, and areas of opportunity for the client to consider moving forward.

An in-depth, mixed method investigation of the jewelry category in order to understand what it means to consumers, why it resonates and what brands need to do in the space to catch their attention in order to develop & finalize a North American positioning strategy and 360 degree marketing & activation plan.

An analysis of specific brand pillars to understand how they show up in the food & beverage space and to identify emergent new trends, products and opportunities arising within each pillar to feed innovation pipelines.

Identifying brand messaging saturation points and areas to explore in a competitive analysis study that focused on pain reliever speed and efficacy.

Combining a mix of consumer insights, cultural insights, multicultural insights & brand strategy over the course two years to determine and finalize the internal positioning & brand promise for a national food brand.

Decoding client’s internal pillars & segmentation frameworks to evaluate how meanings associated with those pillars have changed overtime and to identify how those meanings may or may not be showing up in their respective categories.

An analysis of the media landscape in order to uncover how ethnicity is portrayed in advertising in order to better understand how different ads may or may not appeal to diverse audiences.

Utilizing consumer research & cultural insights to explore new ways to think about direct to consumer retail strategies to ensure relevancy and appeal for a brand seeking to get back in touch with the modern woman of today.

Understanding how “value” shows up in the fast food and restaurant landscape in order to determine newer more emergent ways to activate against it.

An analysis of internal brand pillars to understand how they show up in the beverage space in order to identify emergent new opportunities to consider leveraging in the future.