Semiotics.

Thought Leadership. Multicultural.

A semiotic deep dive on expressions of ethnicity in advertising to build a framework from which to analyze how ethnicity in ads is perceived, received and/or rejected by viewers.

Beauty. Sustainability. Cultural Context.

An analysis on the sustainable beauty category to identify innovative solutions coming to market and determine how shifts in the marketplace are shaping GenZ's mindsets on the beauty category.

Semiotics. Multicultural & Creative Strategy. Finance.

A semiotic decoder analyzing how ethnicity is portrayed in finance in order to identify unique opportunities for fresh, new, relevant portrayals in advertising and content creation.

Semiotics. Cultural Context. Pharma.

A deep look into the world of sleep to identify the key cultural shifts shaping how consumers think about sleep and the emergent innovations leading the space into the future.

Media. Semiotics. Multicultural Strategy.

Developed a content & programming playbook by decoding Black storytelling across streaming platforms. Identified saturation within the media landscape and determined where new opportunities for emergent storylines and character portrayals exist and built a content strategy to direct the platform's next steps.

Fashion & Retail. Multicultural Strategy. Semiotics.

Identifying, contextualizing and examining the conscious and unconscious drivers informing how Black style has evolved within fashion, beauty, grooming and home décor through multi-layered cultural context, qualitative & cultural strategy methodologies.

Food & Beverage. Cultural Strategy. Semiotics.

Examining the evolution of coffee rituals to inspire new, innovative in-home coffee offerings to a new generation of coffee consumers.

Beauty. Innovation. Semiotics.

Visiting emergent retail locations to evaluate and examine how brands are innovating in the space of sustainability as it pertains to personal care.

Cultural Strategy. Semiotics. Segmentations.

Utilizing cultural insights to identify fresh, new & emergent ways to connect with the needs of key audiences identified through a segmentation strategy approach.

Food & Beverage. Brand Strategy. Semiotics.

Finding new opportunities to reimagine food occasions, traditions and routines through concept testing and iterative consumer ideation sessions in order to reinvigorate traditional food experiences that are often taken for granted.

Telecommunications. Tech. Semiotics.

A semiotic & competitive analysis of the telecommunications landscape to identify how B2B brands were communicating to consumers, the key archetypes they employed, and areas of opportunity for the client to consider moving forward.

Fashion & Retail. Brand & Creative Strategy. Semiotics.

An in-depth, mixed method investigation of the jewelry category in order to understand what it means to consumers, why it resonates and what brands need to do in the space to catch their attention in order to develop & finalize a North American positioning strategy and 360 degree marketing & activation plan.

Food & Beverage. Cultural Strategy. Innovation. Semiotics.

An analysis of specific brand pillars to understand how they show up in the food & beverage space and to identify emergent new trends, products and opportunities arising within each pillar to feed innovation pipelines.

Luxury. Cultural Strategy.

A deeply rich analysis on the history of luxury in Western Europe and how it came to be, with an emphasis on how it is specifically different from American luxury and what that means for luxury brands desiring to activate in new and interesting ways in Europe.

Pharma. Brand Strategy. Semiotics.

Identifying brand messaging saturation points and areas to explore in a competitive analysis study that focused on pain reliever speed and efficacy.

Food & Beverage. Brand Strategy. Multicultural Strategy. Semiotics.

Combining a mix of consumer insights, cultural insights, multicultural insights & brand strategy over the course two years to determine and finalize the internal positioning & brand promise for a national food brand.

Food & Beverage. Cultural Strategy. Innovation. Semiotics.

Decoding client’s internal pillars & segmentation frameworks to evaluate how meanings associated with those pillars have changed overtime and to identify how those meanings may or may not be showing up in their respective categories.

Pharma. Cultural Strategy.

A deep dive into the cultural significance of a central brand positioning idea and the key historical and signified meanings over time may impact how that message is communicated differently across Mexico, Brazil, Italy and the US.

Media. Multicultural Strategy. Semiotics.

An analysis of the media landscape in order to uncover how ethnicity is portrayed in advertising in order to better understand how different ads may or may not appeal to diverse audiences.

Fashion & Retail. Brand & Creative Strategy. Semiotics.

Utilizing consumer research & cultural insights to explore innovative DTC retail strategies and inform the pillars of a refreshed brand and marketing channel strategy for brand seeking to get back in touch with the modern woman of today.

Food & Beverage. Cultural Strategy. Semiotics.

Understanding how “value” shows up in the fast food and restaurant landscape in order to determine newer more emergent ways to activate against it.

Food & Beverage. Brand Strategy. Semiotics.

An analysis of internal brand pillars to understand how they show up in the beverage space in order to identify emergent new opportunities to consider leveraging in the future.

Automotive. Cultural Strategy. Innovation. Semiotics.

Decoding the world of comfort, what it means today, and how it might be different from the past as well as the identification of any emerging trends for brands to leverage for their innovation pipelines.

Home. Cultural Strategy. Innovation. Semiotics.

A deep dive into the world of “home” to identify how meanings of home have changed, why, and to identify key emergent trends responsible for leading the transformation of the home.

Fashion & Retail. Brand Strategy. Semiotics.

An immersive investigation into how meanings of self-expression have evolved overtime in order to better understand how it comes to life in culture and throughout the jewelry and retail categories.

Media. Cultural Strategy. Multicultural Strategy.

Outlining the history of portrayals of Black love, attraction and appeal in media and its impact on the perceptions of Black consumers and relationships to serve as a thought leadership piece for a well-known television brand.

Tech. Multicultural Strategy. Semiotics.

A contextual analysis of the history of identity formation in the United States in order to understand how it was intentionally shaped, why, and how it’s evolved overtime in order to understand future implications and identify new opportunities to connect with the consumer of tomorrow.

Media. Cultural Strategy. Semiotics.

Built strategic content pillars to use as thought leadership inputs for a well-known network seeking to be the voice of male viewership with its advertising clients. Examined portrayals of masculinity in ads to identify Residual, Dominant and Emergent portrayals of masculinity and to serve as a key input to the brands' future innovation and programming initiatives targeting male viewers.

Fashion & Retail. Luxury. Cultural Strategy. Brand & Creative Strategy. Semiotics.

An in depth review on how meanings of luxury emerged and shifted over time in the U.S. and Canada and the development of a new positioning, creative and go-to-market strategy for a European based Luxury Atelier seeking to connect more authentically with American consumers.

Pharma. Brand Strategy. Semiotics.

Investigating nuances in how a brand positioning idea like “living life fully” or “thriving” is received & interpreted by various segments in order to understand how the idea is the same, different, or specifically more resonant to different audiences on a global scale.

Food & Beverage. Cultural Strategy. Multicultural Strategy. Semiotics.

An analysis on the evolution of hip hop by understanding how it has been expressed in culture throughout history to identify fresh, new messaging opportunities for a brand to connect more authentically to their audience.

Automotive. Cultural Strategy. Semiotics.

An in-depth analysis of the evolution of the truck category to understand how meanings of trucks have changed over time, while deciphering how visual and verbal signals have shown up in order to identify key meanings and associations with the category and highlight new ways to connect and resonate with target audiences today and in the years to come.

Food & Beverage. Semiotics.

Ideating against new, undeveloped alcohol & spirits territories that exist between categories in order to identify new ways areas of opportunity for future innovations directed towards underserved target groups who may be leading the category in the near future.