Branding
for
Small
Business
Giving Brands The Tools To Define Who They Are And The Confidence To Know How To Talk About It.
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Every brand has a central positioning- an idea that sits at the heart of a company as a unifying force and informs everything a brand does, says, and how their products come to market. Without this, customers are unable to remember your brand because it lacks consistency and fails to stand out in ways that resonate.
We help brand identify their unique "position" in the market. We build brand positionings that are culturally relevant, competitively distinct, and uniquely ownable for the brand.
When you think of Nike or Snickers, which images come to mind? Which words? Which feelings? These thoughts and associations are no accident. Brands intentionally develop ways for you to have specific feelings and sentiments through their messaging tactics. When executed correctly, brands can build emotional connections with customers in ways that have a long lasting impact.
We construct brand personalities. With a thorough brand character analysis, we assist brands with finding their voice, personifying their attributes and infusing every aspect of themselves in to the messages they put into the marketplace.
Once your brand positioning and brand identity are constructed, there is a need for a strategic plan of action. This plan keeps your brand positioning and identity in mind while highlighting central messaging ideas to capitalize on and build campaigns against. It also details the marketing channels and methods that should be considered to reach your desired audience(s).
We develop comms strategy frameworks & marketing plans to inform your creative outputs across social and digital.
What We Do
We Set the Direction. Shape the Story. Map The Messaging Channels.
Build the foundation your brand will revolve around.
Clarify Your Brand Story
Create Clear Messaging Parameters & Guidelines
Help Your Brand Stand Out Clearly & Consistently
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What We Don't Do
We Don't Create the Posts. Design The Logos.
Manage the Accounts.
Design Your Logo
Write Website Copy or Social Content
Run SEO Campaigns
Manage Social Media Accounts
*But we can put you in contact with teams that do this for you.
Who We're For
Individuals seeking the tools & language to talk about their business in a way that feels confident, consistent, and compelling and drives growth.
Entrepreneurs
Who You Are:
Full-time & part-time entrepreneurs with established products & services, logos, brand names. Your brand has been "live" for about a year and after a few sales, you're seeking to build a more memorable brand presence.
Start-Ups
Who You Are:
A newly formed company that has either launched or is preparing to launch in the near future. Your product has been built, or is in the process of being finalized and it's time to begin building up anticipation for it's release or to ratchet up sales.
Personal Brands
Who You Are:
Individuals known for the services you provide which may include coaching, mentoring, being an influencer and more. You've built a solid following of fans and followers and are hoping to grow your audience.
Where You Are On Your Branding Journey
1. Business
Idea
The big idea. The product/ service you provide, how it works, what it solves and how you'll generate revenue.
2. Brand
Strategy
Your mission, vision, & competitive edge. What you look & sound like, how you show up. Who your customer is and how you benefit them.
Solution: Brand Strategy Playbook
3. Marketing
Strategy
How you promote your product/ service, where and why. Identification of different marketing tactics & honing in on your key promotional message.
Solution: Comms Messaging Strategy
4. Creative
Execution
The visual and verbal outputs of your brand & marketing strategies across various marketing channels. Your "ads" to the world.
What We Offer
Brand Strategy Play Book
Includes:
-
A 360 Brand Strategy Analysis (Culture, Competitors, Customer).
-
A Finalized Brand Positioning & Identity Platform (brand voice, tone, look and feel).
Add-Ons: Expert Interviews, high-level Qualitative Focus Groups
Comms Messaging Strategy
Includes:
-
A Competitive Messaging Audit identifying fresh new messaging territories
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A Messaging Implementation Plan across social/ digital
*Can be added on to Brand Strategy Playbook
Can Include Any of the Following:
-
Expert Interviews
-
Competitive Analysis
-
High-Level Qualitative Research
-
Marketing Plan
Adhoc Services
Our Difference
A blueprint that guides and informs the way your brand connects with your audience today and in the future.
When building brand strategies, most consultancies only consider the customer and competitors. We believe this is an outdated way to build a brand and go-to-market strategy.
Instead, our holistic 360 approach includes an analysis of the larger impact of culture and the role of trends in your category to ensure your marketing and messaging efforts are never outdated.
Culture
An examination of the larger trends and cultural forces impacting the marketplace, consumers, and the future of your category.
Competitor
An identification of in-category and out-of-category competitors to fully understand the full scope of your competitive landscape.
Customer
An identification of your current and aspirational target audience- who they are, what drives them and what aspects of your brand are most appealing to them.
Who We Are
With more than 14 years of experience working alongside some of the world's most coveted brands, our expertise in cultural analysis, semiotics and brand strategy allows us to build powerful strategies and plans of action that can survive the changing pace of culture.
We partner with a clients across the CPG, telecommunications, B2B, retail, luxury, beauty, tech, & fashion categories. Now, at a time when everyone is striving to become their own brand we've expanded our services to entrepreneurs and small businesses in an effort to make brand strategy more accessible to all.
Work With Us
Fill out the form below to learn more about what each package includes and associated fees.
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Touch of Whit Creative LLC