Building a Brand Identity for Conflictish
The Situation
The creator of Conflictish was beginning to scale his brand. Having done the work to build a credible product, he was filled with an abundance of ideas for what he could offer his audience but lacked clarity, focus and direction on how to communicate his vision effectively. This caused inconsistencies in how he showed up to his followers and crippled him with uncertainty and decision fatigue.
The Solution
After a few preliminary discussions around what the brand was, what he aspired for it to be, who it served and how it served them, we conducted a landscape analysis and built a distinct positioning and visual and verbal brand identity for Conflictish. We synthesized his offerings into a more digestible portfolio and connected them more succinctly with his target audience.
The Outcome
Ryan took the brand book and the feedback and incorporated the outputs into his website, creative assets and messaging tactics, successfully scaling the Conflictish brand. Today he has more than half a million followers on Instagram and accumulates thousands of views on his Tik-Tok videos every day, both of which generate new leads for his business.