Understanding the evolution of a topic area over time. How it started, how it became what it is today, why, and what this might mean for the future of that space.

A proprietary cultural shifts framework that inspires innovative thinking by connecting the evolving state of culture with resulting shifts in a specified category or topic area.

Identification of significant signs and signals in a category or prioritized subject matter to determine which trends are Emerging, Evolving or Expiring.

A semiotic analysis of a prioritized subject matter to map all relevant cultural expressions of it to identify how it shows up in culture and how to potentially activate against it in a more emergent way.

A semiotic analysis of a category to identify the main visual and verbal themes that exist as well as key points of saturation to avoid and white space opportunities to consider activating against.

A “sense-checking” consultancy process that ensures that every touchpoint of the research journey, as well as its outputs, accurate and culturally sound.