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Category Expertise.





Winning Black Fans in Sports Content & Marketing

Media. Sports. Multicultural.

An investigation into the lives and experiences of Black sports fans to determine pillars of engagement, connection and resonance beyond today

New Opportunities for Diversity in Portrayals & Storylines In Streaming

Media. Semiotics. Multicultural Strategy.

Decoding Black storytelling across streaming platforms to identify saturation within the media landscape and to determine where new opportunities for emergent Black storylines and Black character portrayals to emerge in order to reflect a wider breadth of the lived experiences of Black consumers.

Recentering An Entertainment & Experience Brand

Events & Experiences. Brand Architecture & Positioning.

Working with a well known event brand to develop a central brand positioning and architecture framework while helping them understand & connect with their community and innovate new culturally relevant experience solutions to provide down the line.

Decoding Ethnicity in Advertising

Media. Multicultural Strategy. Semiotics.

An analysis of the media landscape in order to uncover how ethnicity is portrayed in advertising in order to better understand how different ads may or may not appeal to diverse audiences.

Black Women in the Workplace Study

Media. Multicultural Strategy.

A series of conversations with Black women from various levels in their careers with the purpose of gaining a better understanding of their perceived biases and experiences in the workplace and how this informs their day to day engagements with the hope of identifying new opportunities to make the experience more enjoyable.

Black Women in Media Study

Media. Multicultural Strategy.

An in-depth series of conversations on the topic of real-life vs. media portrayals of Black women with men and women from varied backgrounds in order to understand how Black women are often portrayed in media vs. how they actually wish to be seen in the media landscape.

Contextualizing Black Love

Media. Cultural Strategy. Multicultural Strategy.

Outlining the history of portrayals of Black love, attraction and appeal in media and its impact on the perceptions of Black consumers and relationships to serve as a thought leadership piece for a well-known television brand.

Decoding Masculinity

Media. Cultural Strategy. Semiotics.

Investigating the media landscape of commercials in order to better understand which portrayals of men in advertising were dominating the media landscape and how that may have contradicted with the portrayals real men actually wished to see more of.

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