Pills on Spoons

Category Expertise.


Various Categories. 

Positioning a Medical Aesthetics Brand

Pharma. Beauty. Luxury. Brand Strategy.

Assisting an agency with creating a culturally relevant global platform for a new entrant toxin and filler brand in a way that disrupts the marketplace and engages consumers in new and interesting ways.

A Competitive Analysis on Pain Relief

Pharma. Brand Strategy. Semiotics.

Identifying brand messaging saturation points and areas to explore in a competitive analysis study that focused on pain reliever speed and efficacy.

Global Positioning for Pain Relief

Pharma. Cultural Strategy.

Using cultural insights to understand how & why the meaning of a central positioning idea may show up differently across Mexico, Brazil, Italy and the US in order to ensure cultural relevancy once actioned against.

Enhancing Global Positionings

Pharma. Brand Strategy. Semiotics.

Investigating nuances in how a brand positioning idea like “living life fully” or “thriving” is received & interpreted by various segments in order to understand how the idea is the same, different, or specifically more resonant to different audiences on a global scale.