Cultural Strategy
Brand Messaging Semiotic Decoders | Category Semiotic Decoders | Competitive Landscape Analysis | Cultural Context Setting | Future Trends Scoping | Emergent Trends | Innovation Pipeline Planning | Cultural Landscape Analysis | Trend Scoping
Culture exists at the heart of all good, future-proof brand strategies. This is why we focus on highlighting the broad cultural forces impacting consumers’ perceptions, behaviors and purchase decisions while uncovering fresh new white space opportunities to inspire client activations & innovation strategies.
See our Six Signature Culture Services here.
Understanding Gen Alpha
Cultural Context. Innovation. Food & Beverage.
Exploring how macro shifts are shaping the current and future worlds of Gen Alpha to inspire innovation for a national beverage brand.
Contextualizing American Food Cultures
Food & Bev. Cultural Context.
A deep dive into the world of food in the US to identify rare, exciting and emergent trends in food, beverages, snacking, and restaurant culture.
Decoding Sleep
Semiotics. Cultural Context. Pharma.
A deep look into the world of sleep to identify the key cultural shifts shaping how consumers think about sleep and the emergent innovations leading the space into the future.
The Evolution of the Creator Economy
Media. Cultural Context. Creative Strategy. Thought Leadership.
A cultural context analysis of the evolution of the creator economy to 1) understand the state of creativity today, 2) identify creator-driven innovation opportunities and 3) provide thought leadership pillars to activate against for a well-known creator brand to utilize and solidify its place as the leader of the category.
Distilling Cultures Of Money
Financial Services. Cultural Strategy. Semiotics.
An analysis of the evolution of the cultural conversation around money and the impact those shifts have on the decision making habits of consumers today and tomorrow.
Understanding Drivers of Black Style
Fashion & Retail. Multicultural Strategy. Semiotics.
Identifying, contextualizing and examining the conscious and unconscious drivers informing how Black style has evolved within fashion, beauty, grooming and home décor through multi-layered cultural context, qualitative & cultural strategy methodologies.
Exploring Coffee Rituals in North America
Food & Beverage. Cultural Strategy. Semiotics.
Examining the evolution of coffee rituals to inspire new, innovative in-home coffee offerings to a new generation of coffee consumers.
Sustainability Cultural Immersions
Beauty. Innovation. Semiotics.
Visiting emergent retail locations to evaluate and examine how brands are innovating in the space of sustainability as it pertains to personal care.
Emergent Solutions for Segmentations
Cultural Strategy. Semiotics. Segmentations.
Utilizing cultural insights to identify fresh, new & emergent ways to connect with the needs of key audiences identified through a segmentation strategy approach.
Futurized Brand Positionings
Brand Strategy. Innovation.
Decoding a brand positioning idea in order to uncover how meanings of it have shifted overtime while identifying emergent new white space opportunities to inspire brand activation ideas that are in line with culture today and in the future.
Telecommunications B2B Branding
Telecommunications. Tech. Semiotics.
A semiotic & competitive analysis of the telecommunications landscape to identify how B2B brands were communicating to consumers, the key archetypes they employed, and areas of opportunity for the client to consider moving forward.
Disrupting the Jewelry Category
Fashion & Retail. Brand & Creative Strategy. Semiotics.
An in-depth, mixed method investigation of the jewelry category in order to understand what it means to consumers, why it resonates and what brands need to do in the space to catch their attention in order to develop & finalize a North American positioning strategy and 360 degree marketing & activation plan.