Cultural Strategy

Culture exists at the heart of all good, future-proof brand strategies. This is why we focus on highlighting the broad cultural forces impacting consumers’ perceptions, behaviors and purchase decisions while uncovering fresh new white space opportunities to inspire client activations & innovation strategies.

See our Six Signature Culture Services here.

ALL SERVICES

Innovations in Food & Beverage

Food & Beverage. Cultural Strategy. Innovation. Semiotics.

An analysis of specific brand pillars to understand how they show up in the food & beverage space and to identify emergent new trends, products and opportunities arising within each pillar to feed innovation pipelines.

Decoding Luxury in Western Europe

Luxury. Cultural Strategy.

A deeply rich analysis on the history of luxury in Western Europe and how it came to be, with an emphasis on how it is specifically different from American luxury and what that means for luxury brands desiring to activate in new and interesting ways in Europe.

Repositioning an Iconic Food Brand

Food & Beverage. Brand Strategy. Multicultural Strategy. Semiotics.

Combining a mix of consumer insights, cultural insights, multicultural insights & brand strategy over the course two years to determine and finalize the internal positioning & brand promise for a national food brand.

Optimizing Internal Pillars For Innovations in Food & Bev

Food & Beverage. Cultural Strategy. Innovation. Semiotics.

Decoding client’s internal pillars & segmentation frameworks to evaluate how meanings associated with those pillars have changed overtime and to identify how those meanings may or may not be showing up in their respective categories.

Global Positioning for Pain Relief

Pharma. Cultural Strategy.

A deep dive into the cultural significance of a central brand positioning idea and the key historical and signified meanings over time may impact how that message is communicated differently across Mexico, Brazil, Italy and the US.

Decoding Value

Food & Beverage. Cultural Strategy. Semiotics.

Understanding how “value” shows up in the fast food and restaurant landscape in order to determine newer more emergent ways to activate against it.

Tracking Cultural Shifts in Beauty

Beauty. Cultural Strategy.

An analysis of the larger cultural shifts impacting consumers perceptions, behaviors and purchase decisions on a daily basis coupled with an in-depth look into how these shifts will ultimately will impact the beauty space today and in the future.

Brand Archetype Development

Telecommunications. Cultural Strategy.

An in-depth analysis and exploration of the key archetypes ruling the telecommunications category in order to identify new archetype opportunities for a brand seeking to develop a more consistent but memorable brand voice & tone in the marketplace.

Innovations in Comfort

Automotive. Cultural Strategy. Innovation. Semiotics.

Decoding the world of comfort, what it means today, and how it might be different from the past as well as the identification of any emerging trends for brands to leverage for their innovation pipelines.

The Modern Home of the Future

Home. Cultural Strategy. Innovation. Semiotics.

A deep dive into the world of “home” to identify how meanings of home have changed, why, and to identify key emergent trends responsible for leading the transformation of the home.

Contextualizing Black Love

Media. Cultural Strategy. Multicultural Strategy.

Outlining the history of portrayals of Black love, attraction and appeal in media and its impact on the perceptions of Black consumers and relationships to serve as a thought leadership piece for a well-known television brand.

The Evolution of Identity in America

Tech. Multicultural Strategy. Semiotics.

A contextual analysis of the history of identity formation in the United States in order to understand how it was intentionally shaped, why, and how it’s evolved overtime in order to understand future implications and identify new opportunities to connect with the consumer of tomorrow.