Cultural Strategy
Brand Messaging Semiotic Decoders | Category Semiotic Decoders | Competitive Landscape Analysis | Cultural Context Setting | Future Trends Scoping | Emergent Trends | Innovation Pipeline Planning | Cultural Landscape Analysis | Trend Scoping
Culture exists at the heart of all good, future-proof brand strategies. This is why we focus on highlighting the broad cultural forces impacting consumers’ perceptions, behaviors and purchase decisions while uncovering fresh new white space opportunities to inspire client activations & innovation strategies.
See our Six Signature Culture Services here.
The Future of Automotive Luxury
Automotive. Cultural Strategy.
An emergent opportunity analysis of the tech and innovation space to develop thought leadership and innovation for a leading automotive brand.
Decoding Masculinity
Media. Cultural Strategy. Semiotics.
Built strategic content pillars to use as thought leadership inputs for a well-known network seeking to be the voice of male viewership with its advertising clients. Examined portrayals of masculinity in ads to identify Residual, Dominant and Emergent portrayals of masculinity and to serve as a key input to the brands' future innovation and programming initiatives targeting male viewers.
Decoding Luxury in North America
Fashion & Retail. Luxury. Cultural Strategy. Brand & Creative Strategy. Semiotics.
An in depth review on how meanings of luxury emerged and shifted over time in the U.S. and Canada and the development of a new positioning, creative and go-to-market strategy for a European based Luxury Atelier seeking to connect more authentically with American consumers.
Decoding Hip Hop
Food & Beverage. Cultural Strategy. Multicultural Strategy. Semiotics.
An analysis on the evolution of hip hop by understanding how it has been expressed in culture throughout history to identify fresh, new messaging opportunities for a brand to connect more authentically to their audience.
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Decoding Trucks
Automotive. Cultural Strategy. Semiotics.
An in-depth analysis of the evolution of the truck category to understand how meanings of trucks have changed over time, while deciphering how visual and verbal signals have shown up in order to identify key meanings and associations with the category and highlight new ways to connect and resonate with target audiences today and in the years to come.