Whitney Dunlap-Fowler, Cultural Insight Director at Kelton Global, spoke about the need of ensuring to consider the larger cultural picture when pursuing data-heavy research initiatives.

KEY TAKEAWAYS 👉 Take a step out of your comfort zone to amass knowledge 👉 “…The past is necessary to understand where you’re going, and it helps you kind of contextualize why something might exist” 👉 Take a moment to ask yourself what you like doing and why you enjoy doing it. The answers you come up with have the potential to change your life 👉 Be receptive to feedback. Always find ways in which you might be wrong, have limited vision, or have a scope not broad enough for what you’re trying to create. Seek other people’s perspectives on what you're working on 👉 Challenge yourself

In 2019, Whitney founded her own consultancy, A Touch of Whit. As an independent brand, cultural, and multicultural strategist, Whitney shares her research and insights with clients looking to sharpen their own business strategies in the midst of a frequently changing cultural and consumer landscape. We sat down with Whitney to learn more about her journey into the world of cultural insights, starting her own business, and how she’s working to ensure that diversity plays a larger role both within the industry and beyond.