Whitney Dunlap-FowlerDec 6, 20236 minInfusing Cultural Insights In Your Market Research Projects. By identifying your desired outcome first, and asking the right questions, insights professionals can more confidently determine when and ho
Whitney Dunlap-FowlerJan 1, 20217 minAmerica’s Shifting Values and the Future of BrandingAmerica is experiencing a shift in its moral and ethical values and the guiding principals that once shaped its foundation on a digital glob
Whitney Dunlap-FowlerApr 28, 20203 minPart III: Tapping into Cultural Insights for FuturecastingThere are several ways to employ Cultural Insights to help brands gain the right amount of Cultural Intelligence to solve for larger...
Whitney Dunlap-FowlerApr 7, 20204 minPart II: Utilizing Semiotics for Your Brand Strategy & Market Research NeedsSemiotics is the study of signs and symbols and how they are used.