Whitney Dunlap-FowlerNov 1, 20236 minThe Chicken & Egg Dilemma of Diversity in Market ResearchThe movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an o
Whitney Dunlap-FowlerMar 9, 20215 minThe Reluctant ResearcherWorking in the market research industry, I’ve come to understand a few things: researchers lack back bones. Now, before anyone gets offende
Whitney Dunlap-FowlerSep 1, 20185 minCultural Insights and the Power of Futureproofing A Modern Day Brand StrategyExploring how marketers can use Cultural Insights to get ahead of emerging trends and solve critical business challenges.
Whitney Dunlap-FowlerMay 23, 20175 minNavigating Diversity: The New NormalThere has been an undeniable theme of inclusivity and humanity in the ads coming to our screens lately, no doubt a resulting effect of an el
Whitney Dunlap-FowlerJan 21, 20153 minHow Hollywood Keeps Missing the MessageTwo years ago, a 2013 Women in Media study conducted for Essence Magazine by Added-Value revealed a desire to see more variety in media and