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Market Research
The Chicken & Egg Dilemma of Diversity in Market Research
The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an o
Nov 1, 20236 min read
The Reluctant Researcher
Working in the market research industry, I’ve come to understand a few things: researchers lack back bones.
Now, before anyone gets offende
Mar 9, 20215 min read
Cultural Insights and the Power of Futureproofing A Modern Day Brand Strategy
Exploring how marketers can use Cultural Insights to get ahead of emerging trends and solve critical business challenges.
Sep 1, 20185 min read
Navigating Diversity: The New Normal
There has been an undeniable theme of inclusivity and humanity in the ads coming to our screens lately, no doubt a resulting effect of an el
May 23, 20175 min read
How Hollywood Keeps Missing the Message
Two years ago, a 2013 Women in Media study conducted for Essence Magazine by Added-Value revealed a desire to see more variety in media and
Jan 21, 20153 min read
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