Touch of Whit Creative's
Macro View Discovery Model
A proprietary model built from the top down to include the broader landscape of macro shifts to inform how the marketplace, consumers and brands will evolve overtime and most importantly to lay the groundwork to predict the trends that will likely emerge in the near future. Designed to evolve overtime, the model is built on a timeline continuum and is refreshed alongside each new historic milestone event.
A New Kind of Futurecasting Tool
Our framework provides a comprehensive overview of the trends landscape by starting from a broad perspective and narrowing in on the impact that cultural shifts have on shaping consumers mindsets, the marketplace and your category.
|Cultural Shift| The result of a cultural event that has a permanent effect on the way society thinks, behaves and makes decisions.
Why do we focus on cultural shifts instead of just trends?
Despite their popularity and the amount of attention they receive, trends are often symptoms of a larger cultural phenomenon. By taking a step back to see the bigger picture, we can identify the cultural and economic situations that create the reasons the trends to exist in the first place.
When clients choose a culturally-lead framework, they can more accurately predict and anticipate changes, and therefore trends, to come in the near future. We use this approach to ensure our clients can create future-proof solutions while remaining informed and culturally relevant.
Key Benefits
The Macro View Discovery Model © helps brands strengthen their internal brand, innovation or go-to-market strategy.
Takes us out of category-based thinking.
Roots us into the bigger picture.
Anticipates shifts in the marketplace.
Centers consumer sentiment, their respective behaviors and their brand world.
Allows us to foresee new opportunities before competitors.
Builds a more comprehensive picture of your competitive landscape.
What To Expect
When you sign up for our Macro View Discovery Model ©
Process
We start by exploring 16+ cultural shifts that detail where they came from, how they've evolved overtime, why, and how they're impacting your category.
We then comb through a vast array of online resources, white papers & trend reports to illustrate how each cultural shift comes to life today and how they might evolve in the future.
Insight
We provide a multidimensional overview that incorporates learnings about previous generations to inform the future needs & perspectives of younger generations within your audience.
We also provide an overview of the journey of your category- how it's evolved, why and where it might be headed in the future.
Output
An opportunity-rich, detailed report infused with product, packaging and messaging opportunities built around your business needs, delivered in a 2-3hr debrief session.
Optionally, we provide a workshop to assist clients with sifting through the information to facilitate discussion and ensure smart, actionable decision making.