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By identifying your desired outcome first, and asking the right questions, insights professionals can more confidently determine when and ho

The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an o

Building modern day brands with an increasingly pessimistic and risk averse generation of brand leaders. Social scientists and scholars...

In a world of dwindling optimism, is the prospect of innovation pointless? Social scientists and scholars have been ruminating over the...

In a survey geared towards identifying the content market researchers & insights professionals wanted to see in a more equitable and diverse

Working in the market research industry, I’ve come to understand a few things: researchers lack back bones. Now, before anyone gets offende

America is experiencing a shift in its moral and ethical values and the guiding principals that once shaped its foundation on a digital glob

My ability to simultaneously exist across and within two cultural groups as an African American has given me the tools to understand and fra

The marketing research industry is the small, unglamorized cousin of the advertising and tech fields. Unlike its cousins however, when it...

Five years ago, I found myself leading Added Value’s Multicultural Practice across North America. It was a position that had been...

As cities reopen, do brands have a responsibility to place minorities, the country’s most vulnerable population, at the heart of their...

There are several ways to employ Cultural Insights to help brands gain the right amount of Cultural Intelligence to solve for larger...

Semiotics is the study of signs and symbols and how they are used.

When the right cultural insights methods are utilized, marketers are able to create solutions for today and tomorrow.

The youngest members of our society, GenZ, are on track to become one of the most cautiously conservative & modest generations to date...

Will the next chapter then be about the gathering & rebundling of these efforts by big business?

Magical Whimsy is nice but consumers, especially American consumers, tend to be practical, cynical realists when it comes to buying into...

We’ve become a bipolar generation, marked by a growing element of extreme polarization in some spaces, and a rise in fluidity in others. Our

Let’s see what some of the holiday themes seem to be so far.

As taboo as this may sound, I love ads. It’s actually what compelled me to consider the industry I’m currently in (although I totally though