Whitney Dunlap-FowlerDec 6, 20236 minInfusing Cultural Insights In Your Market Research Projects. By identifying your desired outcome first, and asking the right questions, insights professionals can more confidently determine when and ho
Whitney Dunlap-FowlerNov 1, 20236 minThe Chicken & Egg Dilemma of Diversity in Market ResearchThe movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an o
Whitney Dunlap-FowlerNov 8, 20226 minExploring Barriers to Innovation Part III: Risk AversionBuilding modern day brands with an increasingly pessimistic and risk averse generation of brand leaders. Social scientists and scholars...
Whitney Dunlap-FowlerAug 18, 20228 minExploring Barriers to Innovation: Part I: America’s Optimism ProblemIn a world of dwindling optimism, is the prospect of innovation pointless? Social scientists and scholars have been ruminating over the...