Whitney Dunlap-Fowler
Infusing Cultural Insights In Your Market Research Projects.
By identifying your desired outcome first, and asking the right questions, insights professionals can more confidently determine when and ho
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Whitney Dunlap-Fowler
Apr 27, 20203 min read
Part III: Tapping into Cultural Insights for Futurecasting
There are several ways to employ Cultural Insights to help brands gain the right amount of Cultural Intelligence to solve for larger...
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Whitney Dunlap-Fowler
Apr 6, 20204 min read
Part II: Utilizing Semiotics for Your Brand Strategy & Market Research Needs
Semiotics is the study of signs and symbols and how they are used.
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Whitney Dunlap-Fowler
Mar 2, 20204 min read
Part I: Understanding the Past to Inform a Better Way Forward
When the right cultural insights methods are utilized, marketers are able to create solutions for today and tomorrow.
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Whitney Dunlap-Fowler
Feb 4, 20205 min read
How Conscious Conservatism is Producing the Most Cautious Generation Ever
The youngest members of our society, GenZ, are on track to become one of the most cautiously conservative & modest generations to date...
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Whitney Dunlap-Fowler
Dec 23, 20196 min read
The Great Rebundling
Will the next chapter then be about the gathering & rebundling of these efforts by big business?
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Whitney Dunlap-Fowler
Aug 31, 20185 min read
Cultural Insights and the Power of Futureproofing A Modern Day Brand Strategy
Exploring how marketers can use Cultural Insights to get ahead of emerging trends and solve critical business challenges.
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Whitney Dunlap-Fowler
Oct 20, 20163 min read
The Invisible Evolution of Blackness: A New Cultural Moment
Increasingly, Black consumers are challenging predetermined life paths and taking it upon themselves to go their own way, rejecting...
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