A conversation with NYU MCC Alums on making Critical Theory work in the real world

What exactly IS semiotics? Whitney Dunlap-Fowler joins us to walk us through what it is, how it's used, and where to learn more about it.

KEY TAKEAWAYS 👉 Take a step out of your comfort zone to amass knowledge 👉 “…The past is necessary to understand where you’re going, and it helps you kind of contextualize why something might exist” 👉 Take a moment to ask yourself what you like doing and why you enjoy doing it. The answers you come up with have the potential to change your life 👉 Be receptive to feedback. Always find ways in which you might be wrong, have limited vision, or have a scope not broad enough for what you’re trying to create. Seek other people’s perspectives on what you're working on 👉 Challenge yourself

This week, we speak with Whitney Dunlap-Fowler, semiotics expert, brand strategist and founder of A Touch of Whit Creative, to examine the history of culture, the differences between culture and multiculturalism, and how semiotics can be used by brands to get a more comprehensive narrative of consumer behavior.

Whitney Dunlap-Fowler, Cultural Insight Directory at Kelton Global, joined a panel discussion to provide cultural context around the state of the African American Millennial consumer today.

Past articles and publications by Whitney Dunlap-Fowler