Whitney Dunlap-Fowler, Brand & Cultural Strategist And Intercultural Practice Lead, Kantar Added Value NY , presented ‘From Color Blind to Color Brave’ speaking with Valeria Piaggio of Kantar Futures. Brands must be brave about social issues that minorities care about.

The COLOR CODEX series — to which SEMIOVOX has invited our semiotician colleagues from around the world to contribute — explores the unexpected associations evoked for each of us by specific colors found in the material world.

Whitney Dunlap-Fowler is the brilliant and indefatigable founder of Touch of Whit Creative, providing expert brand strategy consulting rooted in cultural insight. In this episode, Whitney traces her circuitous route to a career in insights. From a child artist in South Carolina, to Chicago to pursue a career in advertising, to joining Kantar Added Value at the ground floor in New York City, to becoming an entrepreneur. She offers shrewd insight for anyone currently navigating their career. Whitney also shares her fascinating take on how knowing the future of your category or brand starts with understanding the past. Along the way, we discuss the organization she founded called Insights in Color and her love of TV jingles, moody music and Game of Thrones.