Whitney Dunlap-Fowler, Founder of Insights in Color, on how to Navigate a Successful Career in Market Research My guest today is Whitney Dunlap-Fowler, founder of Insights in Color. Insights in Color, a community for multicultural market research & insights professionals, was founded in 2020. Prior to starting Insights in Color, Whitney has held senior roles at Kelton as the Director of Cultural Insights and Added Value as Senior Brand & Cultural Insight Strategist.

Whitney Dunlap-Fowler is the brilliant and indefatigable founder of Touch of Whit Creative, providing expert brand strategy consulting rooted in cultural insight. In this episode, Whitney traces her circuitous route to a career in insights. From a child artist in South Carolina, to Chicago to pursue a career in advertising, to joining Kantar Added Value at the ground floor in New York City, to becoming an entrepreneur. She offers shrewd insight for anyone currently navigating their career. Whitney also shares her fascinating take on how knowing the future of your category or brand starts with understanding the past. Along the way, we discuss the organization she founded called Insights in Color and her love of TV jingles, moody music and Game of Thrones.

In 2019, Touch of Whit Creative was approached to join a team of dynamic scholars, insights professionals and social justice brain trusts to assist Sephora in understanding and generating solutions for racial bias in retail. Learn more about the work and the journey here.

By the New MR Podcast, a discussion about race and racial politics in market research identifying key elements that white researchers need to know.

In 2019, Whitney founded her own consultancy, A Touch of Whit. As an independent brand, cultural, and multicultural strategist, Whitney shares her research and insights with clients looking to sharpen their own business strategies in the midst of a frequently changing cultural and consumer landscape. We sat down with Whitney to learn more about her journey into the world of cultural insights, starting her own business, and how she’s working to ensure that diversity plays a larger role both within the industry and beyond.

This week Srikar speaks to Whitney Dunlap-Fowler, brand strategist and founder of Touch of Whit Creative, about the importance of race in research. Srikar and Whitney explore how the market research sector needs to contend with its attitudes towards race, diversity, and inclusivity, and how having truly diverse research means better results for brands, and more trust from consumers. With a brief trip through the world of hip hop, they also look at how the next generation of young researchers are embracing their diversity as their strength, and what changes are needed to make sure that research truly reflects social reality.