Whitney Dunlap-FowlerDec 6, 20236 minInfusing Cultural Insights In Your Market Research Projects. By identifying your desired outcome first, and asking the right questions, insights professionals can more confidently determine when and ho
Whitney Dunlap-FowlerAug 18, 20228 minExploring Barriers to Innovation: Part I: America’s Optimism ProblemIn a world of dwindling optimism, is the prospect of innovation pointless? Social scientists and scholars have been ruminating over the...
Whitney Dunlap-FowlerApr 28, 20203 minPart III: Tapping into Cultural Insights for FuturecastingThere are several ways to employ Cultural Insights to help brands gain the right amount of Cultural Intelligence to solve for larger...
Whitney Dunlap-FowlerMar 2, 20204 minPart I: Understanding the Past to Inform a Better Way ForwardWhen the right cultural insights methods are utilized, marketers are able to create solutions for today and tomorrow.