Cultural Strategy | Touch of Whit

Whitney Dunlap-Fowler

Infusing Cultural Insights In Your Market Research Projects.

By identifying your desired outcome first, and asking the right questions, insights professionals can more confidently determine when and ho

Whitney Dunlap-Fowler

Exploring Barriers to Innovation: Part I: America’s Optimism Problem

In a world of dwindling optimism, is the prospect of innovation pointless? Social scientists and scholars have been ruminating over the...

Whitney Dunlap-Fowler

Part III: Tapping into Cultural Insights for Futurecasting

There are several ways to employ Cultural Insights to help brands gain the right amount of Cultural Intelligence to solve for larger...

Whitney Dunlap-Fowler

Part I: Understanding the Past to Inform a Better Way Forward

When the right cultural insights methods are utilized, marketers are able to create solutions for today and tomorrow.

Whitney Dunlap-Fowler

The Great Rebundling

Will the next chapter then be about the gathering & rebundling of these efforts by big business?

Whitney Dunlap-Fowler

Cultural Insights and the Power of Futureproofing A Modern Day Brand Strategy

Exploring how marketers can use Cultural Insights to get ahead of emerging trends and solve critical business challenges.

Whitney Dunlap-Fowler

The Invisible Evolution of Blackness: A New Cultural Moment

Increasingly, Black consumers are challenging predetermined life paths and taking it upon themselves to go their own way, rejecting...