Whitney Dunlap-Fowler
Infusing Cultural Insights In Your Market Research Projects.
By identifying your desired outcome first, and asking the right questions, insights professionals can more confidently determine when and ho
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Whitney Dunlap-Fowler
- Nov 1, 2023
- 6 min
The Chicken & Egg Dilemma of Diversity in Market Research
The movements arising from the 2020 George Floyd incident had a palpable impact on brands and industries in the US. It also illuminated an o
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Whitney Dunlap-Fowler
- Aug 18, 2022
- 8 min
Exploring Barriers to Innovation: Part I: America’s Optimism Problem
In a world of dwindling optimism, is the prospect of innovation pointless? Social scientists and scholars have been ruminating over the...
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Whitney Dunlap-Fowler
- Mar 9, 2021
- 5 min
The Reluctant Researcher
Working in the market research industry, I’ve come to understand a few things: researchers lack back bones.
Now, before anyone gets offende
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Whitney Dunlap-Fowler
- Sep 1, 2018
- 5 min
Cultural Insights and the Power of Futureproofing A Modern Day Brand Strategy
Exploring how marketers can use Cultural Insights to get ahead of emerging trends and solve critical business challenges.
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