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TOUCH OF
WHIT CREATIVE

A CULTURAL STRATEGY CONSULTANCY

Building Culturally Intelligent Brands

Why Cultural Strategy

WHAT WE DO

PRACTICE AREAS

OUR PRACTICE AREAS

B

Creating brand strategy & innovation solutions for today's most coveted brands.

C

Cultural Strategy

Utilizing semiotics & cultural context frameworks to develop culturally forward go-to market strategies.

M

Multicultural

Strategy

Developing strategies to connect with the ever evolving world of multicultural consumers.

OUR WORK

The Evolution of the Creator Economy

Decoding Cultures Of Money

Understanding Drivers of Black Style

Exploring Coffee Rituals in North America

Sustainability Cultural Immersions

Emergent Solutions for Segmentations

Finding New Life for Food Occassions

Telecommunications B2B Branding

Disrupting the Jewelry Category

Innovations in Food & Beverage

Decoding Luxury in Western Europe

A Competitive Analysis on Pain Relief

Optimizing Internal Pillars For Innovations in Food & Bev

Global Positioning for Pain Relief

Decoding Ethnicity in Advertising

Black Women in the Workplace Study

Refreshing an Outdated Retail Strategy

Decoding Value

Black Women in Media Study

Emergent Opportunities for Beverage

WHAT WE'RE GREAT AT

Categories of Expertise

Luxury

High end categories for high end consumer needs.

Beauty

Skin care, hair care, cosmetics and more.

Fashion & Retail

Clothing, jewelry & consumer shopping journeys.

Media

Strategies for culturally relevant media outputs.

Food & Beverage

Tech

Pharma

Innovation

Snacks, meals kits, beverages & meal-time solutions.

Creating strategies for tech & telecoms brands to succeed.

Using cultural strategy to shape & inform innovation platforms.

Emergent strategies & solutions for well-known pharma brands.

WHO WE WORK WITH

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